In pointing links (links FROM a related site TO your site) are also a necessary component of search engine optimization. Many internet marketers spend way to much time trying to secure more backlinks. While it is needed for search engine marketing, as well as very lucrative for online marketers, it should not consume your entire life. Once again, the quality of your content has a large part in easily getting more backlinks
An information rich website adds value to the users online experience. Therefore related sites will be pleased to trade links with you, and many will do so on their own, not even asking a link in return. Also, directories (which we will cover next) do not allow flimsy sales pages and websites that do not contain unique information and value. Therefore, creating many pages full of valuable website content that your target market is seeking, offering interesting information to visitors, is the core to generating a lot free, highly targeted traffic from the powerful search sites.
Trading links with other web site owners can be a good route, but you need to keep in mind a couple of things. For starters, make sure that the websites you are linking to are up to your standards. 100 links from crappy sites are less valuable then one quality link. Make sure that the sites are listed by Google and have a decent PR. And when exchanging links, check often to ensure that the link pointing to your site is active on the other website, otherwise contact them or remove your link to them.
Another route to go for growing your websites link popularity is to utilize the many online directories. Since the rise of the search engines, online directories aren’t used nearly as much by web surfers. However, we are not using them for the traffic they produce (which can be a nice ‘bonus’) but we are using them to SEO our websites for more free traffic.
How many incoming links do you need to look credible in the eyes of the web search sites? Well the more the better, and linking can be a long term process with always growing rewards. However, to really start the Search Engine optimization snowball rolling, you should strive for 40-50 in-pointing links. This will allow the engines to find your site over and over, and they will recognize it as a valuable resource.
By following these simple practices, you will start the process of building a Search Engine optimized home business website. Keep in mind that while some of these activities may seem tedious, they are powerful time investments that will pay you back for many years. Tricks and manipulative strategies may have a few quick benefits, but they rarely if ever last for long term results.